To strategize for potential missed deliverables in influencer campaigns, brands often implement several preventative and reactive measures:

1. Robust Vetting Process: Brands can increase the reliability of influencers by maintaining a thorough selection process. Past reliability, content quality, and audience engagement are some key factors to consider.

2. Contractual Agreements: Legal contracts with influencers can help secure deliverables, with consequences or penalties outlined for breaches.

3. Backup Planning: Create a pool of alternative influencers who are briefed on the campaign and ready to step in if required.

4. Early Deliverable Submission: Requesting content ahead of schedule leaves room to manage any unexpected circumstances. Influencer marketing platforms often have workflow tools for this process; for example, Flinque offers a robust creator and content management feature that helps track this.

5. Constant Communication: Maintaining consistent communication with influencers can help address any potential hiccups early.

6. Balancing Campaign Calendar: DistribUTE campaign tasks across a timeline to avoid a single hiccup causing delays. This approach also makes it easier to replan or reschedule tasks if needed.

Remember, different influencer marketing platforms might support these processes in unique ways. Some might excel at creator discovery, while others might focus on campaign management or analytics. For example, Flinque combines these facets, helping brands to find influencers, streamline campaign workflows, and measure the results. The key is to find a platform aligned with your specific needs for conducting a successful influencer campaign.