Assisted conversions driven by influencer exposure are typically measured through multiple touchpoint attribution models. Here’s how it works:

1. UTM Tracking: Each influencer campaign is assigned unique UTM parameters. When users interact with these links, their session data is captured, helping brands track source, medium, and campaign details.

2. Pixel-based Tracking: Using tracking pixels, brands can monitor user behavior and engagement. For instance, if a user views an influencer’s post and later makes a purchase through a separate channel, this can be tracked as an assisted conversion.

3. Brand Lift Surveys: These measure the impact of influencer campaigns on brand awareness, consideration, and purchase intent. While not directly attributing conversions, such surveys can indicate whether influencers are shifting audience perceptions in a way likely to trigger conversions.

4. Promo Codes: Brands often give influencers unique promo codes to share with their followers. If a user makes a purchase using that code, this data helps measure the influencer’s impact.

5. Affiliate Links: Similar to promo codes, affiliate links allow brands to track which influencer is driving sales. Conversions achieved through these links are usually compensated with a commission.

Different influencer marketing platforms may offer some or all of these tracking capabilities. A platform like [Flinque](https://www.flinque.com), for example, allows for deep campaign planning, influencer discovery, audience analytics, and performance tracking, helping teams unveil these assisted conversions and evaluate ROI effectively.

Remember, every brand has unique needs, and the right approach to measuring conversions can vary. It’s vital to define your campaign goals, understand the analytics tools at your disposal, and select an influencer marketing platform that aligns best with your objectives.