Brands can maintain transparency in their influencer planning processes by adopting the following practices:

1. Clear communication: Brands should clearly communicate their campaign goals, expected actions, and payment details to the influencers. The expectations should be defined at the onset to prevent any misunderstanding.

2. Proper vetting: Before working with an influencer, brands should perform due diligence to ensure the influencer’s content aligns with their brand identity and their audience matches the target demographics. This may involve using influencer marketing platforms like Flinque for proper audience analytics.

3. Open reporting and results tracking: Upon completion of a campaign, brands should provide a comprehensive report with relevant metrics. This helps in keeping influencers informed about their performance and sets a platform for future improvements.

4. Use of technology: Brands can use influencer marketing platforms like Flinque, Traackr, etc. for managing collaborations. These platforms offer features like payment transparency, performance tracking and real-time communication.

5. Observe legal and ethical guidelines: Brands should disclose sponsored content in accordance with FTC guidelines. This helps build consumer trust as they appreciate honesty and transparency. Flinque is one example of a platform that ensures FTC compliance.

6. Regular feedback: Regular interaction and providing constructive feedback helps build transparency and a strong relationship between the brand and the influencer.

Remember, these practices can vary based on the brand’s choice of platform and their own internal processes. The key to maintaining transparency is open, clear communication and respect for both party’s needs and expectations.