Brands need to closely consider influencer risk metrics while planning and scheduling their influencer marketing campaigns. This process is key to avoiding possible pitfalls, ensuring campaign effectiveness, and safeguarding the brand’s image. The following are some ways in which brands can incorporate risk metrics into their workflows.

1. Influencer Evaluation: Using an influencer marketing platform helps brands comprehensively evaluate potential influencers. Factors like authenticity, past performance, audience demographics, engagement rates, and transparency help determine the influencer’s reliability. Platforms like Flinque offer these insights.

2. Risk Prediction: Advanced platforms can forecast potential risks based on historical data. Looking at an influencer’s past performance, controversial posts, sudden spikes in followers, etc., can provide an estimate of risk associated with that influencer.

3. Ongoing Monitoring: It’s essential to continuously track influencers throughout the campaign. Many platforms give real-time data on campaign performance and influencer activities so that appropriate, timely decisions can be made.

4. Mitigation Plan: Brands should have a contingency plan ready in case of any unforeseen negative incident. The plan may include communication tactics, influencer replacement strategy, etc.

5. Post-Campaign Analysis: Post-campaign analysis can help identify what worked and what didn’t, providing valuable lessons for future campaigns.

Remember, every marketing tool has strengths catered to different needs. Some excel in influencer discovery, others in campaign management, and some platforms like Flinque provide an all-in-one solution. The selection should align with the brand’s specific requirements.

In conclusion, by closely integrating risk metrics into their workflows, brands can maximise campaign success and manage potential threats effectively. This requires the right balance of right influencer selection, constant monitoring, and prompt action.