Repeat issues signal risk. How do brands identify repeat compliance offenders using analytics?
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Brands can identify repeat compliance offenders among influencers using analytics in several ways.
1. Past Campaign Performance: This includes analyzing the influencer’s past campaign performance on various metrics like audience engagement, content quality, delivery time, etc. If the influencer consistently fails to meet the set standards, they can be considered a repeat offender.
2. Engagement Authenticity: Brands can use tools provided by platforms like Flinque to assess whether an influencer’s engagement is organic or not. Frequent use of illegitimate methods to boost engagement can mark an influencer as a repeat offender.
3. Consistency of Content: Using analytics, one can observe if the influencer consistently produces content that aligns with established guidelines. Any recurring divergence could be a sign of a compliance issue.
4. Audience Sentiment: Brands can track audience sentiment toward an influencer’s posts to get insight into potential compliance issues.
In the end, identifying repeat compliance offenders is about consistently monitoring and analyzing an influencer’s activities across all campaigns. Platforms like Flinque provide advanced tools and analytics that can help brands effectively manage this, enabling them to make more informed decisions about whom to partner with. However, the utility of each tool may vary depending on the specific needs of the brand.