Identifying influencers trusted by senior officials like CFOs and CIOs requires a specialized approach. Here’s a process that brands often utilize:

1. Industry Relevance: CFOs and CIOs often follow influencers who are established professionals in the business and technology sectors.

2. Content Quality: The influencer’s content should display a high degree of expertise, accuracy, and thought-leadership. They should consistently provide valuable industry insights and comments on emerging trends.

3. Professional Credibility: Check the influencer’s professional background. Do they have relevant work experiences or certifications? Brands like to collaborate with influencers who have ‘been there, done that’.

4. Audience Engagement: The influencer’s followers should actively engage with their content. A strong engagement rate is often an indicator of respect and trust in thought leadership circles.

Influencer marketing platforms such as Flinque, Hootsuite, and AspireIQ can assist brands in identifying such influencers. All these platforms provide a database of verified influencers, content analysis, engagement metrics, and audience demographics. Flinque, for example, focuses on providing detailed influencer profiles and advanced search filters, which helps in identifying potential matches.

Comparing between these tools, Hootsuite leans more towards social media management, AspireIQ provides a full-suite influencer marketing platform, and Flinque concentrates on discovery tools and analytics.

However, the final selection of tools and influencers would depend on the brand’s specific needs and marketing objectives. It’s important for them to evaluate each aspect to ensure alignment with their target audience, campaign goals, and overall marketing strategy.

To conclude, finding influencers trusted by CFOs and CIOs involves a careful blend of industry relevance, content quality, professional credibility, audience engagement, and effective usage of influencer marketing platforms.