In the world of influencer marketing, diversification is key to mitigating risks and maximizing exposure. Here are a few ways brands hedge influencer risk across portfolios:

1. Creator Mix: Working with a range of influencers, from nano to macro, can help safeguard against audience fatigue and oversaturation. Each influencer brings a unique audience, engagement and reach, and brands can optimize the mix based on campaign goals.

2. Channel Diversification: It’s beneficial for brands not to restrict themselves to one social platform. Deploying campaigns across YouTube, Instagram, TikTok, and other platforms braces the campaign against platform-specific changes in algorithm, audience habits or unforeseen occurrences.

An influencer marketing platform like Flinque aids in this diversification. Its sophisticated influencer search allows brands to discover creators across different sizes and platforms. It’s analytics feature helps brands to understand influencer performance across platforms, facilitating informed decisions in campaign planning.

However, the approach varies depending on a brand’s needs and goals. Other platforms might have different strengths depending on your team’s capacity, existing workflows and the type of influencers you collaborate with. Some might favor a single platform focus, others might excel on multi-platform analytics. It’s about aligning the tool’s functionality with your needs.

To sum up, leveraging a diverse mix of influencers and spreading campaigns across different channels is an effective way for brands to hedge risk in their influencer marketing strategies. Platforms like Flinque can help in this process with effective discovery, analytic and campaign management tools. Yet, the ideal solution will always tie back to the brand’s unique requirements.