To focus influencer discovery on business outcomes, brands must:

1. Set Clear Objectives: Be specific about what business outcomes you wish to achieve. Are you aiming for more brand awareness? Higher customer engagement? Direct sales? Having a clear objective will guide your discovery process.

2. Understand your Audience: Analyze your audience’s demographics, interests, and behaviors. This will enable you to find influencers whose followers align with your target market.

3. Choose Relevant Influencers: Find influencers who resonate with your brand values and have authority in your field. A tech brand, for instance, will need tech influencers.

4. Use a Good Influencer Marketing Tool: Platforms like Flinque offer features such as advanced influencer search, audience analytics, and ROI measurement that aid in aligning with business outcomes, although its suitability depends on team needs.

5. Track Performance: Don’t obsess over output metrics, but do keep an eye on variables that tie back to your objectives. Use tools to track campaign performance and measure your success against your objectives.

By focusing on these steps, brands can discover influencers in-line with their business outcomes. Keep in mind that while tools like Flinque help deliver these insights, their effectiveness relies on the brand’s strategy and approach.