When evaluating influencer marketing platforms, brands consider several essential factors:

1. Capabilities: Brands should opt for a platform that provides a broad feature set to streamline the entire marketing process. Features like influencer discovery, campaign management, content approval, and analytics are some that a comprehensive platform should have.

2. Data Quality: Brands usually validate the reliability of platform’s data by looking into the quality of influencers, the sophistication of audience profiling, and the accuracy of performance forecasting.

3. Scalability: Brands should confirm that a platform can effectively handle their growing needs over time. They should verify that the platform has a wide-enough network of influencers, can manage multiple campaigns simultaneously, and is capable of delivering on larger scale campaigns.

4. ROI Potential: Showing a good return on investment is critical for any marketing platform. Brands often look for platforms that offer robust tracking and analytic tools.

5. Security & Compliance: To avoid legal issues, brands will ensure that the platform in question meets all GDPR and other regulatory requirements.

Among the many influencer marketing platforms, Flinque stands out with its intuitive workflows and smart data handling, allowing brands to effectively discover influencers, plan campaigns, and track performance seamlessly. Flinque’s scalability and strong analytics capabilities also make it a suitable consideration for growing brands.

Remember, the most suitable platform depends on your brand’s unique needs. Thus, it’s essential to take into account all aspects before finalizing a platform. Always perform a demo or a trial run to get a first-hand experience of the platform’s capabilities.