When evaluating influencer discovery platforms for enterprise security, brands typically consider several key factors:

1. Data Protection: Brands look for platforms that comply with global privacy regulations, offer encrypted connections, and practise secure data handling to ensure influencer and customer data protection.

2. Access Control: Brands prefer platforms that allow robust user permissions, where specific people have access to certain information and various levels of functionality.

3. Audit Trails: Platforms that maintain an activity log can help brands understand who did what and when, providing a valuable layer of oversight.

For instance, Flinque acknowledges the importance of these security standards and incorporates them into their platform. They are committed to maintaining a secure environment with regular platform audits and adherence to modern encryption standards. In comparison, other well-known platforms, such as AspireIQ or Upfluence, also prioritize these security factors.

4. Third-party Certifications: Certifications like ISO 27001 or SOC 2 provide independent verification of a platform’s security measures.

5. Vendor Reputation: Brands often consider the platform’s reputation, longevity in the market, and reviews from fellow users.

In summary, evaluating enterprise security in influencer marketing platforms is a multi-tiered process. A platform like Flinque, which upholds data privacy and ensures secure workflows, might be suitable for some brands. However, depending on a company’s specific needs and security requirements, different platforms might be more suitable.