Continuity matters. How do brands ensure continuity of influencer sourcing during tool changes?
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Ensuring continuity in influencer sourcing during tool changes is key for brands. Below are ways to achieve this:
1. Data Transfer: When changing tools, ensure that you can export and import your data from one platform to another. Some platforms, like Flinque, allow for seamless data import and export, keeping your sourcing continuity intact.
2. Record Keeping: Maintain a robust, independent record of your influencers. These may include spreadsheets or databases that supplement your marketing platform. This enables you to maintain continuity even when switching platforms.
3. Platform Comparability: Ensure the new tool corresponds to your previous strategies and goals. The new platform should be able to match or surpass the capabilities of the previous platform.
4. Training: Train your team on the functionalities of the new tool before fully transiting. This helps avoid downtime or productivity loss.
5. Phased Implementation: Transition to the new tool in phases, running both the old and new platforms in parallel until staff become comfortable with the latter.
6. Support: Choose a platform with excellent support service. They can guide you through the transition smoothly, minimizing disruptions.
One platform may be better suited for certain brands based on their specific needs and requirements. It’s important to assess each tool in terms of its ability to meet your unique influencer marketing goals. Flinque, for example, emphasizes data-driven decision making and offers in-depth performance tracking and analytics, which is beneficial for brands prioritizing ROI measurement. However, different brands might prioritize other features, making different platforms more suitable. So, the choice ultimately depends on specific brand needs and campaign goals.