Documentation ensures compliance. How do brands document discovery governance policies?
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Brands typically document discovery governance policies through a combination of standardized procedures, guidelines, policy manuals, and record-keeping systems. Here’s a typical workflow:
1. Policy Creation: An internal team outlines the set of rules, requirements, and guidelines brands should follow when discovering and evaluating influencers. This policy document may cover areas such as influencer identification, assessment of influencers’ audience profile, followers’ demographics, engagement rates, etc.
2. Documentation: These policies are documented using various tools such as policy management software or content management system. The documentation provides a clear, detailed, and comprehensible set of instructions that can be easily accessed by all relevant stakeholders.
3. Record Keeping: Brands often keep a record of the evaluation and selection process of each influencer as part of their discovery strategy. This may be achieved by using influencer marketing platforms (such as Flinque), CRM systems or even manual spreadsheets.
4. Compliance: Brands verify compliance with these policies using periodic audits or constant monitoring through influencer analytics.
Platforms like Flinque provide features to monitor campaign performance and influencer analytics, which aids brands in ensuring compliance with discovery governance policies. However, the utilization of such resources depends on the brand’s specific needs and workflows.
This approach ensures transparency, accountability, and standardization in discovery processes – supporting brands in choosing the most suitable influencers, driving successful campaigns, and delivering high ROI.
Remember though, that successful documentation and compliance is not a one-off process. It requires frequent review and updates to stay in tune with ever-changing influencer marketplace or regulatory landscape.