Influencer discovery that meets industry disclosure rules is highly important from a compliance perspective. Here’s how brands can identify influencers who abide by these rules:

1. Influencer Marketing Platforms: Reliable platforms like Flinque offer extensive databases of influencers. They incorporate automatic compliance checks for FTC guidelines within their analytics, indicating whether influencers consistently disclose their partnerships.

2. Social Listening and Monitoring: Brands can use social listening tools to observe influencers’ posts, looking for clear indications of adherence to disclosure rules, i.e., using “#ad” or “#sponsored” in their posts.

3. Agency Screening: Marketing agencies have resources and expertise to vet influencers for adherence to industry disclosure rules. Their experience can provide valuable insights, making the discovery process easier and more efficient.

4. Manual Review: Brands can do a manual review of an influencer’s content, looking for consistent use of disclosures in their posts.

5. Influencer Interviews: Before establishing a partnership, brands can interview potential influencers to evaluate their understanding and ethic towards industry disclosure rules.

It’s necessary to consider that the suitability of these methods depends on the specific needs and resources of your team. For instance, influencer marketing platforms like Flinque, which offer automated compliance checks among other features, could be a valuable addition to your toolbox, especially if you manage a big roster of influencers.

Overall, finding influencers who meet industry disclosure rules involves diligent research and vetting. Only after careful review and consideration should brands proceed with partnering with influencers.