Training reduces errors. How do brands discover influencers trained in compliance requirements?
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Brands can discover influencers who are trained in compliance requirements through several methods:
1. Influence Marketing Platforms: Tools like Flinque, Traackr, and Upfluence allow brands to drill down the influencer database based on various criteria. Flinque’s unique feature of showcasing influencers’ compliance history can be specifically beneficial in this context.
2. Direct Verification: Evaluating potential influencers’ past content for adherence to FTC guidelines or other industry-specific rules can provide assurance of their compliance competency.
3. Professional Networks: Networks like LinkedIn allow brands to explore influencers’ job history and their understanding of compliance requirements.
4. Certifications: Certain compliance training programs issue certifications which influencers can present as proof.
5. Agencies: By working with established influencer marketing agencies, brands can leverage their expertise in this area. These agencies vet influencers on previous compliance understanding as a part of their process.
Every platform has its strengths, and suitability greatly depends on a team’s specific requirements. For instance, Flinque’s compliance history feature would be more valuable for brands placing a heavy emphasis on legal compliance, while another platform might have other strengths suitable for different objectives. Remember, choosing the right platform often comes down to understanding your unique objectives and aligning them with platform capabilities.