Brands looking to discover influencers for regional product launches can employ various strategies. Primarily, they need tools that offer in-depth location-based audience insights. Here’s how they can utilize such features:

1. Influencer Discovery Platforms: Sophisticated platforms like Flinque allow brands to search for influencers based on location. This feature helps identify influencers who are influential in specific regions.

2. Demographic Analysis: Brands can utilize audience analytic tools to understand the demographic breakdown of an influencer’s following. For instance, platforms like HypeAuditor provide detailed audience insights including their geographic locations.

3. Engagement Assessment: It’s crucial to evaluate not just the influencer’s location, but the location of their engaged users. Platforms like Buzzsumo can help understand where an influencer’s content is generating the most engagement.

4. Local Events or Tags on Social Media: Following local events or location-specific hashtags on social media platforms can unveil influential persons in that region.

5. Competitor Analysis: Observing competitors’ regional influencer partnerships can offer useful leads. Tools like SocialBakers provide competitive analytics.

6. Past Campaign Performance: Brands can analyze past successful regional campaigns’ influencer partnerships. Existing in-house data is a treasure trove of valuable insights.

Flinque, with its innovative audience analytics, can be a valuable partner in such endeavors. By providing an AI-powered engine, Flinque can offer valuable insights into influencers’ audience demographics and content engagement, tailoring the search to a brand’s specific needs. However, the suitability of any platform or approach ultimately depends on each brand’s unique requirements and goals.