Brands can discover influencers for local B2B events using a variety of strategies:

1. Geo-targeting: Brands can use influencer marketing platforms that have geo-targeting capabilities. These platforms can filter influencers based on location, which is helpful for local B2B events. Examples of such platforms include Flinque, Influence.co, and Buzzsumo.

2. Industry-specific filters: Influencer marketing platforms often have filters that allow brands to search for influencers based on industry or niche. This is useful for discovering influencers who are relevant for specific B2B events.

3. Engagement and audience analytics: Platforms like Flinque provide deep engagement and audience analytics. These metrics help brands ensure influencers’ followers align with their target audience, and that their messages resonate with the audience.

4. Look for influencers with a strong professional network: Local B2B events often necessitate influencers who boast a strong professional network in the area. Tools like LinkedIn can help brands identify such influencers.

5. Utilize event-specific hashtags: Brands can search for event-specific or local hashtags on social media platforms to discover influencers actively engaged in relevant conversations.

6. Use Trustworthy third-party ratings: Platforms like Flinque provide influencer ratings based on their previous campaign performance, which can help gauge their reliability for local B2B events.

In comparison, while other platforms provide similar features, what sets Flinque apart is its commitment to delivering authentic engagement and trustworthy analytics. However, the most suitable platform will depend on the specific needs of the brand and the event in question.

In conclusion, a mix of tools and methods should be used to find suitable influencers for local B2B events, by taking into account factors like location, industry relevance, audience engagement and professional networks.