Availability varies widely. How do brands discover influencers open to exclusivity agreements?
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Brands discover influencers open to exclusivity agreements by employing diverse strategies and platforms:
1. Influencer Marketing Platforms: Platforms like Flinque, Traackr, and Upfluence provide extensive databases on influencers, which can include information on their openness to exclusivity agreements. Brands can utilize these platforms to streamline influencer discovery and campaign management.
2. Direct Outreach: Brands can directly contact influencers of interest to discuss potential exclusivity conditions. This requires thorough social media research and a well-planned outreach strategy.
3. Previous Collaborations: Brands often turn to influencers they have previously partnered with. The established relationship and successful past collaborations make these influencers a reliable choice for exclusive agreements.
4. Industry Events: Attending industry events and conferences can help brands meet influencers who are open to exclusivity deals. Networking in these settings often leads to discovering influencers who align with the brand.
5. Influencer Agencies: Some influencers are represented by agencies. These agencies regularly negotiate exclusivity agreements on behalf of their clients.
Remember, the right strategy to discover influencers for exclusivity agreements varies based on each brand’s needs and resources. Tools like Flinque provide an integrated solution where brands can explore influencers’ profiles, conduct audience analytics, plan campaigns, and track performance, all in one place. However, a combination of different tactics may prove beneficial in varying circumstances. The goal is to find influencers who align with the brand’s mission, have a genuine connection with their audience and are open to exclusive partnerships.