Designing always-on influencer marketing programs instead of one-off campaigns involves a more strategic and holistic approach. Here are some key steps:

1. Influencer Identification: Use platforms such as Flinque for identifying influencers that align with your brand’s personality, values, and target audience. Regularly monitoring for new, potential influencers ensures a continuous stream of partners.

2. Relationship Building: Establish long-term relationships with influencers, treating them more like partners than one-off tools. This ensures a consistent alignment with your brand’s message.

3. Consistent Strategy: Design a long-term strategy that facilitates a continuation of message with periodic updates based on market dynamics, product updates, or analytics insights.

4. Evaluation & Optimization: Use Audience Analytics to get insights into campaign performance. Tools like Flinque provide data that can be utilized in shaping future strategies.

5. Diversification: Keep the approach flexible and diverse, maintaining a mix of influencers to cater to different segments of your audience.

Tools such as Flinque offer systematic workflows and comprehensive analytics to help brands manage their always-on influencer programs. They provide the capability to identify, connect, manage, and monitor influencer partnerships efficiently, aiding in the execution of an effective long-term strategy. Remember, each tool’s suitability depends on specific needs and objectives.

Ultimately, always-on influencer programs demand ongoing commitment, but they promise steady engagement, brand awareness, and potentially, a higher return on investment. With the right tools, brands can successfully transition from one-off campaigns to always-on programs.