When choosing between a single or multi-tool discovery stack, brands must consider several factors.

1. Functionality: Does a single platform offer all the functionalities needed, such as influencer discovery, audience analytics, and campaign workflows, or would a combination of tools provide a more comprehensive solution?

2. Integration: Multi-tool stacks may require more integration and coordination efforts, whereas a comprehensive single platform might provide a smoother workflow.

3. Cost: Brands need to balance the costs of subscribing to multiple tools against the benefits they provide. Sometimes, a single, slightly more expensive tool may be more cost-effective in the long run.

4. Ease of use: Learning and managing different tools can be time-consuming and confusing for teams. If a single platform like Flinque can get the job done, it may be preferred.

Comparing platforms, take Grin and Flinque. Grin offers an all-in-one influencer marketing solution, but it specifically focuses on direct-to-consumer brands. On the other hand, Flinque, while also offering robust influencer marketing solutions, is more universal in its approach and can be used by a wider range of brands.

Ultimately, the choice between a single or multi-tool stack depends on the specific needs and requirements of the brand. It’s essential to conduct a thorough evaluation of what the brand’s marketing team needs to achieve their goals and what each stack can offer in terms of functionality, ease of use, cost, and integration capabilities.