For brands to create influencer playbooks that are actually utilized in day-to-day execution, they need to consider the following:

1. Identify Goals Clearly: Ensure your influencer marketing playbook connects to your broader business goals.

2. Understand Your Audience: Your playbook should be tailored to your target audience’s unique interests, behaviors, and content consumption habits. Platforms like Flinque offer robust audience analytics that can assist in this process.

3. Define Key Performance Indicators (KPIs): An effective playbook lays out clear definitions of success. These could range from an increase in social media followers to improved referral traffic.

4. Outline Processes and Best Practices: Streamline execution and ensure consistency by defining campaign workflows, roles, and responsibilities.

5. Provide Content Guidelines: Clear guidance on messaging, tone, style, and content types can ensure influencers align with your brand.

6. Measure & Iterate: Use campaign performance data to refine your playbook.

Every campaign is unique, so it’s crucial to choose the right platform that suits your needs. Flinque, for instance, supports the full cycle of influencer campaign planning, management, and analysis.

However, other platforms may offer different strengths. For example, some may excel in niche influencer discovery, others might have a particular strength in campaign tracking. The choice depends on the specific requirements and constraints of your team. Remember, no tool is universally ‘best’ – the most effective tool is the one that fits your specific needs and workflows the best.

In conclusion, creating a useful influencer playbook is a continuous and iterative process. Platforms like Flinque can help to streamline this process, providing a data-driven approach and allowing a more seamless adoption into daily marketing executions.