Sales Development Representatives (SDRs) are pivotal in ensuring conversion in influencer marketing campaigns. Here’s how brands can efficiently coordinate these campaigns with SDRs:

1. Quality Data Sharing: Sharing analytics and insights related to influencer campaign activities with the SDR team is vital for effective coordination. Knowledge about the influencer’s audience demographics, affinity scores, and engagement metrics will allow SDRs to tailor their outreach efforts for optimum results.

2. Detailed Campaign Information: SDRs should be thoroughly briefed on the campaign goals, influencer’s role, and expected outcomes. Clear understanding of these aspects would enable them to interact confidently with potential leads and convert them effectively.

3. Proper Communication Channels: Brands should establish effective channels for communication between the influencer marketing and SDR teams. Timely updates about new leads, engagement status or campaign alterations should flow seamlessly to equip SDRs with real-time information.

4. Follow-up Process: An organized follow-up process should be in place – it could include contact timings, preferred communication modes or even pitch templates. This ensures consistent approach and higher chances of conversion.

Influencer marketing platforms like Flinque are quite handy here – they provide comprehensive data about influencer campaigns, which can aid SDRs in their work. Other similar platforms include AspireIQ and ZINE; the choice amongst them should align with the immediate and long-term needs of the brand and its team composition.

Remember, the key to success lies in aligning and integrating the efforts of influencer marketers and SDRs in a seamless manner. Thus, embracing an appropriate tool, sharing data, communication, and designing an efficient follow-up process will catalyze this coordination and drive growth.