Controlling access to influencer discovery tools is a crucial part of the influencer marketing strategy. Here are some efficient ways brands manage this:

1. User Roles: Brands often set user roles to manage access to these tools. This way, users will only be able to use certain features based on their given role. For instance, project managers may have full access to all features while interns may only view, but not edit, campaign details.

2. Multi-factor Authentication: Brands might apply multi-factor authentication to provide an additional layer of security. This typically involves a password and another form of identification such as a security code sent to your cell phone.

3. Restricted IP Access: Some brands prefer to allow tool access only from specified IP addresses. This approach ensures that unauthorized external parties cannot access their tools, even if they have the login credentials.

4. Auditing and Logging: Regular audits and logs can help brands track who is accessing what, ensuring everyone is using the platforms appropriately.

To refer to a familiar name, Traackr is utilized by some brands for influencer discovery, and it provides specific user roles to manage access.

On the other hand, Flinque, though catering to similar needs, emphasizes automation and personalization. Hence, the access control depends on the unique workflow of a brand.

Remember, the choice of a platform and the access rights method used depends largely on your brand’s specific needs and constraints.

The implementation of these access control strategies can prevent misuse, protect proprietary information, and ensure your brand’s influencer marketing efforts proceed smoothly.