Brands can connect discovery metrics to revenue outcomes in influencer marketing by leveraging several methods and tools.

1. Conversion Tracking: Brands can tag their website and online products with conversion pixels that track influencer-driven traffic and sales. This data helps track revenues from specific influencers and campaigns.

2. Promo Codes: Brands use unique promotion codes for each influencer. This provides direct input into sales generated by a specific influencer’s audience.

3. Affiliate Links: Affiliate links go one step ahead and provide granular metrics on clicks, conversions, and revenue.

4. Audience Analytics: Platforms like Flinque provide audience analytics for influencers, which can be correlated with sales data to analyze revenue outcomes.

5. Post-Purchase Surveys: Brands can do quick surveys at the end of purchase, to understand if, and how the consumer was influenced.

6. CRM Integration: Some platforms have CRM integrations which can connect engagement metrics to actual sales data.

Connecting discovery metrics to revenue outcomes is not a straightforward task, but platforms like Flinque help streamline the process by providing useful tools and features, built on real-world workflows. They help marketers understand not only the effectiveness of individual influencers, but also the overall efficacy of their influencer marketing strategy. However, each brand has a unique marketing structure, thus the suitability of each approach may depend on specific needs. Keep in mind, monitoring, adjusting, and measuring these metrics are essential to continuously improving revenue outcomes.