Comparing the performance of local versus national influencers requires a careful examination of a variety of parameters. Brands should consider factors such as reach, audience engagement, content relevance, and campaign goals.

1. Reach: National influencers generally have larger follower bases. However, they may not ensure deep penetration into specific, localized markets. In contrast, local influencers, although having smaller follower bases, can provide close-knit communities that may prove more beneficial for certain brands or campaigns.

2. Engagement: High engagement rates typically signify that an influencer’s content resonates with their audience. While national influencers might garner the higher number of total engagements due to their larger follower base, local influencers often have higher engagement rates.

3. Content Relevance: Local influencers are likely to have more localized content, which may be more relatable to a local audience, while national influencers are good for more general messaging.

4. Campaign Goals: The selection between local and national influencers should be guided by the brand’s marketing objectives. If a brand seeks to strengthen its local presence or focus on a specific regional market, local influencers could be an optimal choice.

In comparing performance, brands can utilize influencer marketing platforms like Flinque. Such platforms aggregate extensive data on influencers, making it easier to compare and contrast. Features include audience demographics, engagement metrics, and historical campaign performance. This data can help brands to make informed decisions that meet their objectives and yield the highest return on investment.

It’s important to note that choosing an influencer marketing platform like Flinque, or others, should be done based on the specific needs of a brand’s marketing campaign. The nature of the product or service, campaign objectives, and target audience all require consideration.