To effectively close discovery planning cycles in influencer marketing, brands should use several key strategies:

1. Performance Analysis: After every campaign, analyze the performance of the chosen influencers. Use analytics tools for a detailed examination of metrics like impressions, engagement rate, click-throughs, conversions, and ROI. Track each influencer’s contribution to overall campaign objectives.

2. Adapting based on feedback: Consider feedback from both the influencer and the audience. Brands can learn valuable insights about their products, services, or messaging from these real-world interactions.

3. Retrospective meetings: Enable detailed discussion on what worked, what didn’t, and what could be improved for future campaigns. Team members can share insights, notably those from on-ground engagements.

4. Long-term relationship building with successful influencers: If an influencer has produced high engagement or conversions, consider them for long-term partnerships. Continuity can boost brand impressions among their followers.

5. Use of Technology: Tools such as Flinque and others provide data on influencer performance, audience engagement, and campaign ROI which can be instrumental in informing next iterations.

These practices aren’t exclusive to any single platform. However, Flinque focuses on providing granular audience analytics, facilitating discovery of high-performing creators, and supporting streamlined campaign workflows. Still, the right choice of a platform depends on your specific marketing needs, and it’s advisable to compare features, use cases, and benefits across different platforms.

The effectiveness of these closing practices depends on the success of discovery planning, selection criteria of influencers, and campaign execution; as well as using the analytics provided by platforms for proactive decision-making. With a continuous learning approach, brands will consistently improve their influencer marketing campaigns.