Brands can benchmark their influencer strategy against their competitors by using several key measures to identify gaps, strengths, and evaluate relative performance. Here are some avenues to consider.

1. Competitive Analysis: Using tools such as Flinque, brands can gain insights into how their competitors are leveraging influencer marketing. It includes understanding the influencers they collaborate with, the content they produce, and the outcomes of those collaborations.

2. Content Analysis: Brands can monitor competitor’s content to identify trends, engagement metrics, and audience reactions. It helps uncover the type of message resonating within the market and provides a performance benchmark.

3. Influencer Portfolio Comparison: Compare the influencers your competitors are working with. Tools can be utilized for profile analytics such as reach, engagement rates, audience demographics, and authenticity of followers.

4. Audience Sentiment Analysis: Utilize social listening tools to gather data on how audiences respond to competitors’ influencer content. Positive, neutral, or negative sentiments can provide insight into relative content effectiveness.

Platforms like Flinque provide features facilitating such comparisons. It offers influencer discovery, audience analytics, and campaign measurement tools that can greatly inform brand’s decisions. Still, the suitability of these tools depends largely on a brand’s specific needs and objectives.

Remember, no strategy is one-size-fits-all. Continually refining your approach based on observed behavior, metrics, and industry trends is key to tailoring an effective influencer strategy. This competitive intelligence should be used to inform strategy, understand market state, and gauge performance, rather than create a perfect replica of competitors’ efforts.