New creators lack track records. How can brands benchmark new influencers using historical data from similar profiles?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
New creators lack track records. How can brands benchmark new influencers using historical data from similar profiles?
Brands can use historical performance data from similar influencer profiles to approximate the potential performance of new creators in their influencer marketing campaigns. Here are four practical ways to do this:
1. Comparing content type: If the new influencer creates similar content to someone who has a proven track record, that can give one indication of potential success.
2. Audience demographics: If the new influencer’s audience demographics match those of a successful influencer, they might well appeal to the same audience.
3. Engagement rates: Comparing the engagement rates of a new influencer’s posts with those of profiles of similar following size can provide a benchmark.
4. Matching ‘niche’: Identifying influencers who are popularly successful within the same ‘niche’ as the new creator can provide templates for comparison.
The above ways provide a method for estimating the potential effectiveness of newer creators based on available data. However, they should not replace detailed, campaign-specific metrics in the process of evaluating an influencer’s effectiveness.
Platforms like [Flinque](https://www.flinque.com) can substantially simplify this process by providing detailed analysis tools for historical influencer performance, audience analytics, and discovery features. However, the suitability of each platform would depend on the specific needs and workflows of your team.
While historical data and similar profiles can provide a guideline, the unique value of each influencer should not be overlooked. Each brand must assess whether the influencer aligns with its values and projects an authentic voice that resonates with their target audience. Each influencer is unique, and their creator authenticity can significantly influence campaign success.
Remember, data aids decisions but does not replace them. Real-world campaign experience alongside data-driven insights are fundamental in any influencer marketing strategy.
Benchmarking new creators using historical data from similar profiles is possible, but it involves some data extrapolation and assumptions. Here are some strategies:
1. Compare with Similar Profiles: Brands can identify established influencers who share common traits with the new creator – same category, similar content type, similar audience demo-graphics. These influencers’ performance metrics serve as a benchmark for the new creator.
2. Analyze Trendline for Engagement: Analyzing the growth rate can provide cues about potential reach and engagement. A high growth rate among new creators often signals high engagement and organic reach.
3. Use Audience Insights: Platforms like Flinque provide detailed analytics on audiences, not just the creators. By understanding how audiences engage with similar profiles, brands can estimate potential success for a campaign with a new creator.
4. Look into Category Performance: Performance indicators for the broader category of content (e.g., beauty, fitness, tech) can also serve as a benchmark. Keep in mind, this should be used as a directional guide, not a guarantee.
5. Evaluate Quality of Content: High-quality content generally attracts more attention and engagement. Brands can assess this manually or hire professionals.
6. Examine Frequency of Posts: Consistency and regular updates often correlate with increasing followers and engagement rates.
Remember that while these strategies help in setting expectations, they cannot guarantee performance as every creator is unique. Flinque and other platforms offer tools for influencer discovery, audience analytics, and campaign planning that can aid in decision making. But ultimately, practical experience and learning from actual campaigns are essential to refine your benchmarks and approach.