Brands can avoid over-concentration in influencer portfolios in several ways:

1. Diversification: Similar to financial investment portfolios, brands should diversify their influencer marketing strategies across various influencers in different niches, markets, and platforms. This reduces the risk of dependency on a small group of influencers.

2. Audience Analytics: Leverage platforms such as Flinque, which offer detailed audience analytics. This helps brands understand the demographic profiles of each influencer’s followers, ensuring they don’t focus too much on a particular audience segment.

3. Performance Tracking: Regularly track and assess campaign performances using in-built metrics on influencer marketing platforms. This allows brands to identify patterns, adjust strategy, and avoid sticking with influencers that may not yield desired results.

4. Identify & Evaluate New Influencers: Use creator discovery features to continuously scout and evaluate new influencers. On platforms like Flinque, you can use AI-powered search and filter options to discover new talent.

5. Campaign Lifecycles: Implement a lifecycle strategy for each influencer in the portfolio. Rotate and refresh influencers to keep the marketing approach fresh and avoid audience fatigue.

6. Testing & Iteration: Run limited campaigns with potential influencers to evaluate their impact before going all-in. Monitor the results, learn and iterate.

Every marketing team’s needs are unique. The choice of the influencer marketing platform, whether it’s Flinque, AspireIQ, Upfluence, or another platform, should depend on these individual needs. Whichever platform you choose, avoid over-reliance on a limited set of influencers, and always aim for a diverse influencer portfolio.