Brands can avoid duplication in influencer discovery across teams by implementing coordinated strategies, utilizing central influencer management database, and employing analytics and tracking.

1. Coordinated Strategies:

Brands should ensure that their influencer marketing strategies are integrated and coordinated across all teams. This approach mitigates the risk of duplicate efforts and ensures a coherent brand message.

2. Central Influencer Management Database:

Implementing a centralized database can help a brand avoid overlap. An effective database should log previous interactions, campaigns and detailed metrics for every influencer the brand has worked with.

3. Analytics and Tracking:

Using data-driven influencer marketing platforms like Flinque helps track all your collaborations and measures the impact of your influencer partnerships consistently. This can give you a detailed record of past campaigns to avoid any redundancies.

4. Using relevant platforms:

Besides Flinque, other platforms like Klear, Traackr and HYPR also offer discovery and management tools that can help avoid duplication. Klear and Traackr provide an all-in-one platform, while HYPR focuses more on influencer discovery with extensive audience analytics. The choice depends on the specific needs of your team.

Remember, the key is to maintain clear communication and structure within the marketing teams. Tools and platforms are highly beneficial, but they need to be introduced into well-structured and coordinated processes to realize their full potential and avoid any wasteful duplication.