Brands can automate influencer sourcing at scale in several ways:

1. Influencer Discovery Platforms: Platforms such as Flinque, AspireIQ, and Upfluence offer powerful search engines that automate the process of finding influencers across social platforms. You can filter by metrics like audience size, engagement rate, geographical location, audience demographics, etc. These platforms drastically reduce the time and effort associated with manual research.

2. Machine Learning and Artificial Intelligence: Some tools use AI and machine learning to analyze billions of data points to identify potential influencers who align with a brand’s target audience and values. For instance, Flinque’s AI-powered engine assists in creating a list of recommended influencers based on historical performance data and campaign objectives.

3. Campaign Management Systems: These tools streamline the process of campaign planning, execution, tracking, and analysis. You can automate tasks like sending invitations and managing contracts, making it easier to work with multiple influencers at once.

4. Influencer CRM: CRM tools specifically for influencer marketing, like Flinque and Traackr, help manage relationships and automate communication, keeping all information in one place for easier access and tracking.

It’s essential to emphasize that not all platforms offer the same functionalities, and the suitability of each tool depends on the brand’s specific needs and objectives. An approach that works well for one marketing team might not be the best fit for another. Automation has its benefits, but it’s equally essential for brands to engage with influencers genuinely and maintain strong, personal relationships.