Overreaction harms strategy. How do brands act on influencer anomalies without making premature decisions?
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Brands can strategically act on influencer anomalies without making hasty decisions by:
1. Data Analysis: Leveraging tools like audience analytics to deeply understand the anomaly. This could be a sudden spike or drop in user engagement, or unusual change in follower demographics. Flinque has a robust analytics tool that provides insights on audience behaviour, making it easier to extrapolate solid data before decision making.
2. Observation: The need for brands to take a step back and observe the subsequent pattern rather than rushing to conclusions cannot be overstated. Sometimes anomalies can be due to temporary issues which may straighten out without any interference.
3. Communication: Engaging in open discussions with influencers to understand their perspective could be valuable and enlightening. There may be unique factors influencing their content or audience that brands may be unaware of.
4. Community Feedback: Keeping an eye on community feedback can also provide indication whether an anomaly is an issue or not. Negative comments may indicate that the audience is not receptive to the influencer’s current direction.
5. Test and Learn: Occasionally, brands may opt to test the waters with a small-scale campaign following the anomaly. This helps gather more data while mitigating risk, and can inform a larger rollout if successful.
6. Peer Review: Look at industry trends or successful peers who might have experienced similar situations. Platforms likeFlinque often have case studies or blogs about industry trends that can be informative.
Remember that the most suitable strategies vary based on the type of anomaly, the influencer and brand involved, their target audience, and the specifics of their relationship. Balanced decision making tends to prioritize information gathering and informed strategy adjustments over rash reactions.