Accuracy builds trust. How do agencies validate assisted attribution accuracy for influencer programs?
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When it comes to validating assisted attribution accuracy for influencer programs, agencies use different methods and approaches. Here are some common practices:
1. Multi-Touch Attribution (MTA) Models: MTA models look at each interaction the consumer has with the brand or influencer, allowing agencies to attribute a weighted percentage of the conversion to each touchpoint. It helps them understand how different influencers and campaigns contribute to the final action.
2. Platform-Specific Analytics: Agencies leverage influencer marketing platform’s built-in analytics to track performance. For instance, [Flinque](https://www.flinque.com) provides granular details on campaign impressions, engagement numbers, click-through rates, and more, helping to understand the effectiveness of the influencer’s contribution.
3. UTM Code Tracking: To assess the exact influencer impact, agencies sometimes equip their influencers with unique UTM codes. This allows them to track and validate metrics like website visits, conversions, and more directly tied to the influencer’s campaign.
4. Monitoring Influencer Activity: Agencies also closely monitor the content and posts made by influencers to ensure they align with the campaign’s guidelines and targets, contributing meaningfully to the brand’s image.
5. Engaging A Third-Party Audit Firm: Some agencies may also engage external audit firms to validate their measurement and attribution model. This can bring an added level of impartiality and objectivity.
In conclusion, assuring assisted attribution accuracy in influencer programs is a blend of several methods. It requires a combination of sophisticated analytics tools, precise tracking methodologies, and rigorous validation practices. This ensures the most accurate representation of the influencer’s performance and contribution towards the campaign.