To track an influencer’s brand collaboration history during discovery, agencies typically rely on three key methods:

1. Manual Influence Search: Agencies manually search through influencers’ social media accounts to learn about their past collaborations. This is labor-intensive and time-consuming, and may not reveal all collaborations, but it can yield valuable insights.

2. Influencer Marketing Platforms: Tools like GrapeVine, TapInfluence, and Flinque provide access to databases populated with influencers along with their collaboration history. These platforms track engagement metrics and can reveal how influencers’ past collaborations performed.

3. Influencer Interviews: Agencies occasionally interview influencers directly about their past collaborations. This can provide a deep, qualitative insight but depends on the recall and honesty of the influencer.

Flinque’s approach to tracking brand collaboration history during discovery is focused on comprehensive data analysis. By integrating directly with social networks, Flinque effectively provides information about an influencer’s past brand partnerships, their content quality, engagement metrics, and how their audience has responded to previous collaborations.

These methods aren’t mutually exclusive. In fact, many agencies adopt a mix of these techniques based on their resources, requirements, and the nature of the campaign. The best tool or approach depends on the specific needs of the team and the scale of their influencer marketing campaigns.