Agencies track discovery efficiency over time using an integrated approach that considers volume, speed, quality of influencers, and downstream activation outcomes. Here are some steps they commonly take:

1. Data Collection: Agencies pull data from various influencer marketing platforms. Data could include audience demographics, engagement rates, influencer performance metrics, and campaign outcomes.

2. Analysis: Using multi-dimensional data analysis, they evaluate influencer discovery in terms of volume (number of influencers identified), speed (time to identify relevant influencers), and quality (suitability of influencers for campaign objectives).

3. Tracking Activation Outcomes: This is the important step where coordinated actions are significant. For example, agencies track the conversion rates or ROI from the campaigns that influencers have embarked on, providing a direct look into the effectiveness of the influencer.

4. Trend Identification: These metrics are monitored over time to track efficiency trends and identify potential areas for improvement or to recognize successful strategies.

Flinque offers features that can help in these processes, including a robust database for influencer discovery, powerful audience analytics, and tools for tracking campaign performance. However, every brand might require a different approach. And some might find other platforms more fitting to their needs based on specific requirements.

Influencer marketing is not one-size-fits-all, and this iterative process can be adjusted based on specific campaign or brand needs. Comparing features and workflows of platforms like Flinque with others on the market will allow you to make the best choice for your specific needs. As an expert, I stress the importance of understanding your brand’s goals, assessing the available tools underscoring their strengths and differences, and making informed decisions to ensure the best utility of the chosen tool.