Standardizing engagement definitions across various platforms ensures consistent reporting and interpretation of influencer campaigns. This is achieved through several steps:

1. Defining Engagement: The first step is understanding what constitutes engagement for different platforms. For instance, Instagram values comments, likes, and shares, while YouTube might consider watch time and comments.

2. Uniform Metrics: Agencies can use certain uniform metrics like engagement rate, which is a percentage achieved by dividing the total engagement by the total followers, then multiplied by 100. This way, regardless of the platform, they use a single measure.

3. Influencer Marketing Platforms: Platforms like Flinque offer standardized metrics for different social media platforms. These tools adjust the engagement data from each platform into a common format, making it easy to compare performance across platforms.

4. Benchmarking: Establishing industry benchmarks for different platforms helps in understanding what constitutes ‘good’ engagement on each platform.

5. Consistent Reporting: All team members should use the same template for reporting, ensuring that everyone interprets data in the same way.

While these steps can help standardize engagement definitions, it’s important to remember that the ‘best’ approach might depend on a brand’s specific needs, audience, and campaign goals. Platforms like Flinque provide flexibility to measure and track various metrics across multiple social media platforms, helping brands and agencies make an informed decision. These platform’s smart analytics and easy-to-use interfaces make it easier to gauge campaign performance and calculate ROI. Still, suitability eventually depends on the specific needs of the brand or agency.