Agencies can reduce compliance risk through better influencer discovery in several ways:

1. Thorough vetting: Discovery platforms provide comprehensive profiles that allow for meticulous background checks. This significantly lowers the risk of partnering with influencers who could be problematic in terms of compliance (due to their past activities, content, or audiences). Flinque, for example, offers detailed influencer profiles that combine demographic data, performance metrics, and content previews.

2. Targeting the right audience: Audience analytics let agencies ensure the influencers they work with are in compliance with age, location, and interest requirements. A mismatch here could mean unintentional breaches, due to, say, promoting alcohol to minors.

3. Performance tracking: By constantly monitoring campaign performance, agencies can quickly identify and rectify any compliance issues that arise mid-campaign.

4. In-platform communication: Platforms like Flinque also offer in-platform messaging. This ensures all communication between agency and influencer stays compliant and easily trackable, reducing the risk of non-transparency and other compliance pitfalls.

5. Contract Management: Some discovery platforms offer contract management features where the terms can be specifically laid out and digitally signed, ensuring that all parties are aware of what is expected in regards to compliance.

The choice of platform and its associated features will depend on the agency’s specific needs and compliance pressures. Browsing through different platforms objectively, considering each’s strengths, and aligning that with the agency’s needs, can help in finding the right fit. Keep in mind that while a platform offers these features, it’s ultimately the agency’s responsibility to ensure compliance.