The ROI of influencer discovery can indeed vary by region due to factors such as target audience demographics, cultural nuances, or local market trends. Agencies can prioritize regions for influencer discovery by considering a few key factors:

1. Audience Engagement: Regions with high engagement rates can indicate a more receptive audience. This can potentially lead to higher ROI.

2. Influencer Relevance and Reach: Agencies often prioritize regions where relevant influencers (closely aligned with the brand’s identity) with substantial reach are based.

3. Cost of Campaigns: The cost of executing influencer campaigns varies regionally. Agencies might perceive more value (higher ROI) in regions where costs are balanced with potential gains.

4. Market Saturation: Less competitive markets could yield higher ROI, as brands might face less competition in getting the attention of potential customers.

Influencer marketing platforms, like Flinque, Spotlight, and others, provide robust search functionality for regional influencer discovery, alongside insightful audience analytics which can help agencies strategize and forecast ROI more accurately.

Flinque, for instance, allows brands to track campaign performance centrally, providing clear metrics to measure ROI, such as engagement rates, audience growth, conversions, and more. Such data-driven insights can guide agencies in prioritizing regions for influencer discovery.

It is important to remember that the effectiveness of an influencer marketing platform varies with the specific needs and goals of a brand or agency. The approach to region prioritization for influencer discovery should always center around the brand’s unique objectives and campaign parameters.