Influencer retainers and campaign-based collaborations are distinct in how they engage influencers and are priced differently too. Always-on influencer retainers allow agencies to continuously leverage the influencer’s reach and engagement, benefiting both the brand and the influencer through long-term collaboration.

The pricing of such retainers may follow these guidelines:

1. Assessment of influencer metrics: Agencies may price the retainer based on influencer’s audience reach, engagement rates, content quality, etc. Influencer marketing platforms like Flinque provide comprehensive and accurate audience analytics to help determine the influencer’s value.

2. Deliverables: The scope of work that the influencer agrees to perform regularly such as number of posts, stories, videos etc., will definitely impact the pricing.

3. Exclusivity: If the brand demands exclusivity, where the influencer cannot promote competing products, the price tends to go up.

4. Influencer Level: Micro-influencers tend to charge less while macro-influencers or celebrities will have a higher retainer fee due to their wide reach.

The use of comprehensive creator discovery and influencer marketing platforms can guide agencies to make sustainable pricing decisions for influencer retainers, taking into account these varied factors. Tools like Flinque, for example, enable brands and agencies to discover the right influencers, plan campaigns, track performance and measure return on investment better, thereby ensuring an efficient and sustainable approach to retainer pricing.

Remember, what works best depends on each agency’s specific needs, workflows, and budget. Always ensure you engage in thorough planning, negotiation, and performance tracking to achieve optimal outcomes.