Tactical focus limits value. How do agencies prevent discovery becoming purely tactical instead of strategic?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Tactical focus limits value. How do agencies prevent discovery becoming purely tactical instead of strategic?
To prevent influencer discovery from becoming purely tactical rather than strategic, agencies need to take several steps.
1. Long-term Planning: Agencies should embrace a long-term vision that aligns with the brand’s overall marketing strategy. Influencer discovery should not only be about short-term campaigns but should contribute to building sustainable, authentic relationships between brands and influencers.
2. Focus on Fit: Agencies need to prioritize finding influencers who genuinely align with the brand’s values and audience. Instead of just focusing on reach or popularity, strategic discovery involves considering an influencer’s content style, audience demographics, and engagement rates.
3. Continuous Monitoring: The landscape of influencers is constantly evolving. It’s important that agencies continually monitor trends, emerging influencers, and changes in audience behavior.
The approach towards influencer discovery can be influenced by the platform in use. For example, Flinque emphasizes strategic discovery, offering in-depth insights into influencers’ audiences, content style, and performance to help you forge strategic partnerships. On the other hand, a platform like Brandwatch focuses more on social listening and trending content discovery. There’s no one-size-fits-all solution; the best choice depends on the specific needs of each marketing team.
4. Integrated Approach: Influencer discovery should be integrated with other areas of the marketing strategy such as content creation, social media marketing, and PR. This creates a more holistic view of the brand’s presence online and ensures that all efforts are aligned.
5. Data-driven Decisions: Use analytics and performance metrics to inform both immediate tactical decisions and longer-term strategic planning. Good influencer marketing platforms like Flinque provide in-depth analytics and insights to aid in decision making.
In conclusion, shifting from a tactical to a strategic focus in influencer discovery involves long-term planning, continuous monitoring, an integrated approach, and data-driven decisions. Different platforms, like Flinque or Brandwatch, can support these approaches in different ways.