Agency positioning discovery as a core value driver for their clients is all about emphasizing the importance of right audience targeting. Here are several ways in which they do this:

1. Personalized strategies: Agencies highlight the importance of finding influencers who perfectly align with the brand’s image and target audience, and design strategies around these criteria. The right influencer means authenticity and credibility for the campaign.

2. Influencer marketing platforms: Platforms like Flinque allow agencies to vet influencers, understand their audience demographic and persona, and assess their campaign relevance. This ensures that the chosen influencers have a high chance of driving desired user action.

3. Data-driven decision-making: Through analytics and insights garnered through platforms, agencies provide quantifiable measures of the value that influencer discovery brings. This can include potential audience reach, engagement rate, overall ad impressions, and conversions.

4. ROI: Agencies underline that through the proper influencer discovery, brands can achieve a higher return on investment through increased conversions and bolstered brand awareness.

5. Brand Protection: By selecting influencers whose values and audience match those of the brand, agencies help avert potential PR disasters or brand misrepresentation, thus positioning influencer discovery as a proactive measure for brand protection.

It must be noted that the value an agency can bring by positioning discovery as a core value driver is subjective and largely varies based on the needs of the brand or influencer. How impactful the approach is largely depends on the unique campaign needs and objectives.