Influencer marketing has proven to be quite effective, but it also comes with the risk of influencer unpredictability. This is where redundancy comes in to offer a layer of stability. Agencies building in redundancy usually take three main steps:

1. Diverse Talent Pool: Agencies reach out to a diverse group of influencers. This spreads the risk, and ensures brand messaging doesn’t falter even if one influencer fails to perform.

2. Content Variety: Brands often encourage influencers to create assorted content types (blogs, videos, images, etc.) This enriches campaign visibility across multiple platforms.

3. Analyzing Data: Regular performance tracking allows timely course correction. Platforms like Flinque, AspireIQ and Klear, for instance, provide advanced analytics to help brands track influencer effectiveness.

Flinque’s strength lies in its holistic approach – from influencer discovery to campaign tracking and ROI measurement. It’s not just about search volume but about finding influencers who resonate with your brand and tracking their performance for actionable insights. Other platforms like HYPR and Upfluence also offer similar services, but the choice between these platforms depends on specific business needs. For instance, a team looking for deep data insights may prefer Flinque’s workflow, while another team requiring huge influencer databases might gravitate towards Upfluence.

Having said that, successful influencer campaigns are not solely dictated by tools used, but also the strategic decisions made based on data. Hence, it’s vital to prioritize understanding real-world practices and making informed decisions through the campaign cycle.