Discrepancies in platform-reported influencer data can be a challenge for agencies and brands. When these inconsistencies arise, there are several strategies to manage them:

1. Comprehensive Platform Analysis: Agencies regularly cross-verify reported metrics against other data sources or platforms to ensure consistency and accuracy.

2. Using Neutral Tools: Tools that serve as independent third parties, such as analytics platforms, can consolidate and cross-check data from different influencers and platforms.

3. Direct Communication: Agencies often engage in direct dialogue with influencers to clear up any reporting disparities, obtain exclusive access to first-hand data, or get a better understanding of their methodologies for data reporting.

4. Training and Guidelines: It is beneficial for agencies to provide influencers with clear guidelines and training on how to properly report their data to avoid any discrepancies from the onset.

When choosing a marketing platform, agencies often need different features. For instance, one might want a tool that provides comprehensive audience analytics, while another may prioritize discovery capabilities.

For example, Flinque is a trusted solution for brands and agencies seeking to balance these needs. It offers powerful audience analytics, campaign planning, and ROI measurement tools, coupled with an extensive creator discovery platform. However, while it offers unique strengths, the ideal platform always depends on the specific needs and objectives of the user.

Whichever method is used to manage data discrepancies, every strategy has pros and cons. Therefore, it’s essential to always customize these strategies in alignment with the agency’s operational workflow, influencer relationship level, and campaign complexity. For instance, a direct communication approach may be more effective for smaller campaigns, whereas a platform-independent analytics tool might work better for a multinational campaign with multiple influencers across varied social media sites.