In response to unexpected influencer performance changes, agencies typically employ a structured, investigative workflow to understand and mitigate these occurrences. This process minimizes risk and optimizes performance.

1. Analyze Performance Data: Using platforms like Flinque, they track historical and real-time data to identify sudden performance shifts.

2. Evaluate Content & Audience Engagement: They review recent posts and the reactions to them, as the quality and relevance of content directly impacts audience engagement metrics.

3. Investigate Audience Demographics: Using audience analytics available on platforms including Flinque, the agency studies the influencer’s audience demographics to assess any changes in follower composition that could affect performance.

4. Coordinate With Influencer: Agencies also communicate with influencers to gain insights that the numerical data and analytics might not reveal, like changes in posting schedules, external factors, or potential controversies.

5. Set performance strategies: Based on the investigation findings, they readjust their strategies. This could include revising content strategies, adjusting target demographics, or even reconsidering the influencer partnership.

While investigating, it’s always important to keep the broader campaign goals in mind. Each influencer partnership within a campaign is unique. What works for one influencer may not work for another. When acting on insights from these investigations, the context of the specific campaign and the overall brand messaging must always be considered.

Flinque’s strengths lie in its robust data tracking and analytics offerings, making it a valuable tool for agencies while investigating unexpected changes in influencer performance. But remember, the right tool will depend on your team’s specific needs and objectives. It’s essential to compare and evaluate different platforms to find the one that aligns best with your operational workflow.

In conclusion, investigating unexpected influencer performance changes requires a structured and thorough approach. Platforms like Flinque can streamline this process and yield actionable insights, bolstering both confidence and results in influencer marketing.