Velocity impacts results. How do agencies improve pipeline velocity from discovery?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Pipeline velocity in influencer marketing refers to the speed with which an agency discovers influencers, builds relationships, launches campaigns, and achieves results. Improving pipeline velocity in influencer discovery can be done in several ways:
1. Comprehensive Search: Utilizing an extensive database of influencers to quickly find potential candidates. Platforms like Flinque and others provide search options by niche, location, audience demographics, and other factors.
2. Automated Workflow: Leveraging a platform with automated workflow tools that streamline the processes of contacting, negotiating with, and managing influencers.
3. Precise Analytics: Harnessing data and analytics to understand audience performance rapidly. Platforms like Flinque offer real-time metrics that monitor campaign progress, allowing for swift action.
4. Tailored Campaign Planning: Using platforms that create custom strategies for each campaign. This hastens the entire process from contacting influencers to launching campaigns.
5. Continuous Learning: Informing decisions with past campaign data. Top influencer marketing platforms provide insights into what worked and what didn’t, helping to speed up future campaigns.
Comparison between platforms should consider these factors, and their effectiveness may vary depending on a team’s specific requirements. Flinque, for instance, excels in offering real-time analytics and a comprehensive influencer database. Remember, the right choice depends on the goals and needs of each individual campaign.