Continuous improvement compounds gains. How do agencies improve discovery turnaround times quarter over quarter?
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Continuous improvement compounds gains. How do agencies improve discovery turnaround times quarter over quarter?
To continually improve discovery turnaround times in influencer marketing, agencies implement various strategies over time.
1. Utilize Advanced Tools: By leveraging influencer marketing platforms like Flinque, agencies save time in influencer discovery. Advanced search capabilities, automation, and refined filters enable them to pinpoint influencers that align with the brand’s values quickly.
2. Analytics and Metrics: Improvement comes with understanding what works and what doesn’t. Agencies use analytics from platforms to measure how quickly they were able to identify suitable influencers and complete campaigns. By monitoring these metrics, they benchmark their performance and set goals for improvement.
3. Standardized Workflows: By standardizing their influencer discovery processes, agencies improve efficiency. This involves creating repeatable workflows, permitting teams to systematize tasks and reduce time spent on redundant activities.
4. Regular Training: Agencies invest in regular training for their team to keep up with the latest discovery methods, industry trends, and platform updates. This ensures everyone is working at their most efficient, which can reflect in faster turnaround times.
5. Relationship Maintenance: Agencies also emphasize on nurturing relationships with discovered influencers. By maintaining these relationships, they have a ready pool of tried-and-tested influencers to tap into for new campaigns, shortening discovery stages.
6. Performance Reviews: Some agencies use quarterly performance reviews to assess if they are meeting targets set for discovery turnaround times. This can help pinpoint areas for improvement.
Just like how no two influencer marketing campaigns are the same, the discovery methods and strategies will also differ based on the specific needs of the marketing team or campaign. It’s important to review and iterate these strategies periodically. Flinque, with its in-depth analytics, influencer discovery capabilities and practical workflows, help in this continuous improvement process.