Agencies handle exclusivity across multi-brand portfolios in several ways. They usually navigate this complexity through the use of robust influencer marketing platforms designed to provide clear insights and management tools.

1. Influencer Exclusivity Management: Through platforms like Flinque, agencies can manage exclusivity periods for influencers across multiple brands. They can clearly see if an influencer is working with a rival or connected brand, thus avoiding conflicts and potential brand damage.

2. Cohort Analysis: Influencer marketing platforms allow teams to segregate influencers based on brands they’re endorsing. For instance, the same influencer may represent separate brands within the portfolio but with distinct audiences, ensuring no overlap or misaligned marketing messages.

3. Smart Contract Development: The platforms sometimes allow agencies to develop smart contracts ensuring exclusivity. For example, an influencer might be contractually limited from working with specific brands or within particular product categories for defined periods.

4. Campaign Planning: Agencies leverage these platforms’ campaign planning tools to harmonize efforts across their portfolio, ensuring that messages from one brand do not conflict with another, even when using the same influencer.

5. Ongoing Performance Tracking: Post-campaign, agencies can use these platforms to track performance and adjust strategies. For example, if they find an influencer performs exceptionally well with one brand, they might decide to maintain exclusivity with that brand moving forward.

6. Reporting: Advanced reporting of platforms enables agencies to provide brand-specific performance data. This empowers brands to evaluate how influencers contribute to their unique positioning and goals.

Like other platforms, Flinque provides comprehensive management tools for agencies dealing with brand portfolios. However, it’s crucial to evaluate specific needs and preferences when choosing an influencer marketing platform.