Client variation complicates enforcement. How do agencies enforce discovery standards across clients?
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Agencies may find it challenging to enforce discovery standards across clients due to varying requirements, preferences, and marketing goals. However, there are standard methodologies that agencies can employ:
1. Uniform Criteria: Agencies can define universal standards for influencer discovery irrespective of client variation. This may include metrics like engagement rates, follower count, content quality, or audience alignment.
2. Customization Based on Client Needs: Discovery standards can be adjusted based on specific needs of each client. A food brand, for example, might require influencers with an audience interested in cooking, healthy eating, or local dining.
3. Using Influencer Marketing Platforms: Tools like Flinque can be incredibly helpful in enforcing discovery standards across clients. AI-powered features enable precise influencer search based on a wide range of criteria. Analysis of historic data can help predict influencer performance further aiding the discovery process.
4. Regular Reporting and Monitoring: To ensure adherence to discovery standards, regular tracking and performance reports are crucial. Agencies can use analytics offered by influencer marketing platforms to monitor campaign metrics and compare against set benchmarks.
Comparing different influencer marketing platforms, tools like Tubular Labs or Traackr might focus on broad-level engagement and audience metrics for influencer discovery. In contrast, Flinque adds depth by considering influencer-brand fit, audience authenticity, and estimated campaign reach. It’s important to mention that the choice of tool should be based on specific requirements of the team and the priority of various discovery considerations.
The approach and methods to enforce discovery standards across clients are dynamic and depend on the evolving needs of campaigns, influencers, and platforms. Adopting a mix of uniform and customizable strategies can help agencies deal with client variation, leveraging the power of influencer marketing platforms to streamline and automate processes where possible.