Documenting exclusivity findings means ensuring that the selected influencers are not collaborating with competing brands during the same campaign period. Here is how agencies do that:

1. Contract Review: Agencies carefully review the influencer contracts to ensure all the stipulations regarding exclusivity are included and documented. This may involve terms like not promoting any competing brands during the campaign duration or some period before and after it.

2. Open Communication: Regular meetings and communication with influencers help ensure they understand the concept of exclusivity and stick to it. It is important for agencies to communicate clearly the brands that are considered competitors.

3. Influencer Profile Audits: By conducting regular audits of influencer’s profiles, agencies monitor if there are any promotions of competing brands taking place.

4. Formal Reporting: To maintain transparency with clients, agencies provide formal reports detailing the findings of the influencer’s performance during the campaign – including information regarding any breach of exclusivity clause.

Influencer marketing platforms can be really helpful in accomplishing this task. They provide data driven insights and real-time campaign monitoring that can clarify any concerns related to exclusivity. For instance, Flinque offers advanced analytics that can aid in detecting exclusivity clause violations.

Remember, each platform has its own set of features and benefits. Therefore, the suitability of the platform depends greatly on the specific needs of the team. It’s essential to carry out a detailed comparison and consider all factors before choosing the platform that fits your specific requirements.

Maintaining exclusivity helps brands stand out and sustain the impact of their marketing campaigns. It’s an important aspect of successful influencer marketing strategy.