Language barriers limit discovery. How do agencies discover influencers effectively in non English markets?
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Even in non-English markets, agencies can discover influencers effectively using several methods:
1. Use Localized Platforms: Some influencer marketing platforms offer localized versions with influencers who speak different languages and understand local cultures. For example, Flinque offers discovery tools sorted by region, language, and audience demographics.
2. Rely on In-Platform Translation Features: Some platforms provide translation features to assist in understanding content created in different languages. This can help discover influencers in non-English markets.
3. Collaborate with Local Teams/Experts: Agencies can hire local experts or work with local teams who understand the market culture, language, and influencer landscape. They can identify key influencers fitting the brand personality and campaign objectives.
4. Leverage Category and Interest Tags: Many influencers tag their posts based on the content type or intended audience. By following specific tags related to your interest in non-English markets, you can find relevant influencers.
5. Utilize Analytics and Reporting: Platforms with solid audience analytics can provide actionable insights about an influencer’s performance and audience, helping to identify valuable non-English speaking influencers for your campaigns.
Remember, the effectiveness of each method may vary depending on the specific needs, goals, and conditions of your team and campaign measures. It’s critical to consider these factors and utilize a well-rounded approach in influencer discovery for non-English markets.