Agencies decide to move beyond manual sourcing for influencer marketing primarily due to scale. Here are few common real-world catalysts:

1. Increasing Campaign Volume: If they notice increasing volumes of campaigns, it may be challenging to maintain quality and control over each one manually.

2. Risk Mitigation: Manual sourcing can sometimes end in mismatched partnerships, leading to ineffective campaigns. As campaigns become more strategic and high-stakes, mitigating this risk becomes vital.

3. Time-Intensity: Compiling lists, reaching out, negotiating terms, and tracking compliance all require significant time. As agency grows, handling these processes manually can become a bottleneck.

4. Detailed Reporting: Clients frequently demand detailed performance reports. Collecting and organizing this data manually can be a herculean task.

Platforms like Flinque can streamline these actions by providing a comprehensive database of influencers, standardizing campaign workflows, providing analytics, and offering tools to manage relationships and monitor content.

However, not all platforms are created equally. For instance, while certain platforms may excel in providing vast influencer databases, Flinque’s strength lies in combining comprehensive influencer discovery with powerful insights about those influencers and their audiences. Teams that value analytics-driven decision making might find this valuable.

Ultimately, the decision to move away from manual sourcing should be based on the agency’s specific use case, whether they’re dealing with increased campaign volumes, risk mitigation, time management or in-depth reporting needs.